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A business can provide a QR code for customers to scan that lets them instantly register for delivery programs, loyalty programs, etc. The humble QR code stepped in to provide a succinct way to communicate information and complete transactions. Rather than reinvent the wheel, marketers and computer techs realized the power of QR codes to do exactly what is needed. This meant developing a way to communicate lots of information quickly without touch. I t also created a need for communicating information without touching an item others had touched, too. The pandemic also created a huge need for QR codes with contactless shopping and delivery. This is largely due to the newer smart phones adopting the technology “natively”, meaning, you don’t need to download a third party app, it’s built right into the phone camera. QR code usage decreased to 9.76 million in 2018 but is expected to grow to a total of 15 million households by the end of 2021. Some 58% of those users scanned a QR or barcode from their homes, while 39% scanned from retail stores 53% of the 14 million users were men between the ages of 18 and 34.
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In addition, WiFi technology had made serving in-store advertising easier, which pushed QR codes further down the “must have” list.ĭuring the month of June 2011, 14 million American mobile users scanned a QR code or a barcode. QR codes saw a sharp increase in popularity when they were first introduced, but then started steadily declining in popularity when they were not widely adopted by Apple and Samsung smart phone manufacturers.
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Unless you work in the marketing industry, chances are you’ve probably only heard of them occasionally.Ī QR code is essentially an enhanced version of the average barcode. However, they can hold roughly 350 times the amount of information that could be stored on a typical one dimensional barcode.